Wednesday, September 11, 2013

HP Free Nook Promotion And The Cost Of Small Print

By Cornelius Nunev


When is free something other than free? When HP dangles a free Nook offer, notes The Consumerist.

Nook not necessarily free gift

During Cyber Monday, consumer Brian started trying to find a brand new laptop. According to the Consumerist, he got a totally free Noon e-reader as part of the promotion. When Brian took the Ultrabook back because he did not want it anymore, he had to pay $99 plus tax for the E-reader still.

Problem seen all over

Brian is not the first consumer to see this type of issue. The consumer does not get charged $99 when purchasing the computer though HP claimed that this is the way orders are processed. The "free Nook" was really the cost of a Nook and tax. Never believe the promotions you see.

According to a source within the HP returns department, the company will not take back a free Nook obtained through such holiday promotions, and the customer "will not obtain the $106 they were charged for (the Nook)."

Wait, wasn't it a free Nook?

Not according to HP's fine print. The Nook was sandwiched in as part of the laptop purchase price. This info was supposedly well-hidden, but because it was publicized somewhere, the consumer was bound by the terms of the transaction.

The "free Nook" sting is still there and makes many people upset since it cannot be returned, though it could be sold at the consumer's discretion.




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