US Federal Contractor Registration has announced their launch of their new government contracting focused web design division GovKinex. The firm has already helped several contractors establish a viable web presence at a fraction of the cost and time demanded by traditional web development services. The service includes registration of a domain, creation of a 7 page site in the proper government format, hosting and updates for one year, inclusion in the official government small business search engine, and email bid notification. The package also covers full registration required for federal contracting, including Dun & Bradstreet, CCR registration, ORCA filing, and the FEMA Vendor Profile.
Over $110 Billion has already been awarded to vendors nationwide during the 2012 fiscal year and nearly half the contracts have been awarded to small businesses, according to data pulled from USASpending. The United States Government continues to be the world's largest purchaser of goods and services. In FY2011, over $535 Billion was spent on contracts alone; another $550 Billion was awarded in federal grants.
Companies new to government contracting and small business owners are strongly encouraged by the Small Business Administration to aggressively market their products and services to buyers in order to effectively compete in the federal market. Judy Bradt estimates that businesses spend an average of 20 months and $100,000 marketing their business to contracting agencies just to win their first contract. Creating a website highlighting your capabilities as a government contractor should be a major part of any vendor's marketing strategy.
A study conducted by BIA/Kelsey last year found that 97% of consumers use online media to research products and services before purchasing. Government contracting officers are no exception and the Federal Acquisition Regulations actually require procurement officers to conduct market research in order to make better use of federal dollars.
Unfortunately, many contractors fail to take proactive measures after CCR registration to win federal contracts. "Marketing is absolutely essential for small businesses to succeed in government contracting," says Eric Knellinger, president of US Federal Contractor Registration. "Even though there are over 620,000 businesses currently registered in CCR with hundreds more registering every month, contracts seem to be awarded to the same vendors over and over again. Why? Because the businesses winning those contracts took the time to build their brand and develop a relationship with those purchasing officers."
Many small businesses incorrectly believe they can't compete in the federal market. The federal government however awarded over $92 Billion in contracts to small businesses during FY2011. The difference between success and failure usually comes down to whether the company effectively marketed their brand to contracting officers.
Over $110 Billion has already been awarded to vendors nationwide during the 2012 fiscal year and nearly half the contracts have been awarded to small businesses, according to data pulled from USASpending. The United States Government continues to be the world's largest purchaser of goods and services. In FY2011, over $535 Billion was spent on contracts alone; another $550 Billion was awarded in federal grants.
Companies new to government contracting and small business owners are strongly encouraged by the Small Business Administration to aggressively market their products and services to buyers in order to effectively compete in the federal market. Judy Bradt estimates that businesses spend an average of 20 months and $100,000 marketing their business to contracting agencies just to win their first contract. Creating a website highlighting your capabilities as a government contractor should be a major part of any vendor's marketing strategy.
A study conducted by BIA/Kelsey last year found that 97% of consumers use online media to research products and services before purchasing. Government contracting officers are no exception and the Federal Acquisition Regulations actually require procurement officers to conduct market research in order to make better use of federal dollars.
Unfortunately, many contractors fail to take proactive measures after CCR registration to win federal contracts. "Marketing is absolutely essential for small businesses to succeed in government contracting," says Eric Knellinger, president of US Federal Contractor Registration. "Even though there are over 620,000 businesses currently registered in CCR with hundreds more registering every month, contracts seem to be awarded to the same vendors over and over again. Why? Because the businesses winning those contracts took the time to build their brand and develop a relationship with those purchasing officers."
Many small businesses incorrectly believe they can't compete in the federal market. The federal government however awarded over $92 Billion in contracts to small businesses during FY2011. The difference between success and failure usually comes down to whether the company effectively marketed their brand to contracting officers.
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Can government buyers find you on the web? Can your current site make it through their firewalls? Call our Small Business Acquisition Manager James Logan for a free consultation at (877) 252-2700 ext 709 and find out how you can get a personalized government contracting website for your business.
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