Tuesday, July 2, 2013

Getting To Know The Market For Wholesale Diamonds

By Dennis Artling


The difference between wholesale and retail is an important one in business. Wholesalers purchase their stock directly from the manufacturer and then sell it on to retailers. Retailers sell to the general public. It is therefore obvious that the price of goods is higher at the level of retail, as in the case of wholesale diamonds.

This difference in price explains why so many diamond dealers are now advertising gemstones at prices lower than what retailers are asking. However, this advertising can be misleading. It is still important to do your own homework on precious stones, especially since there are so many to choose from.

Anyone trying to buy a diamond should keep the four Cs in mind. They are carat weight, color, clarity and cut. The stones are weighed in carats, and a carat is equivalent to about 200mg. Carat weight is not necessarily a good indication of price, though, since gemstones vary in quality.

The color of a gem may not be noticeable to the untrained eye, but the more color a diamond contains, the less it is worth. Colorless or 'white' stones are sought after and are the most valuable. The clarity of the stone is also important. Blemishes and inclusions in the stone negatively affect its value.

Finally, there is the stone's cut. The cut refers to the manner in which light passes through the stone. A good cut makes the stone very reflective or radiantly brilliant, which is what diamonds are known for. A bad cut allows too much light to pass through the stone. Heavier stones may have a higher carat weight but a poor cut.

All of these factors play a role in the pricing of a stone. Spend enough time researching your purchase to make sure that you get your money's worth. A little inside knowledge can go a long way in getting the right deal when buying wholesale diamonds.




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