YouTube has recently made news by saying that a number of channels would be making the shift to a premium service. It seems like this caused something of an outrage amongst a number of people, though I don't think it's hard to see why. However, it seems like a number of people are making this situation out to be something that it clearly is not. Perhaps people would have taken to this idea much more easily if online marketing strategies were seen in tandem with this idea.
I don't believe that every channel is going to have people who enjoy them across the board but the fans exist. Maybe a paid service isn't that attractive to them but you should look at it from the videographer's point of view as well. They do not make money off of the films posted, meaning that the income has to come from somewhere. Not only are they able to be better supported but potentially motivated to make better material in the long run as well.
I also think that you should look at matters from how fans see things. I'd like to direct your attention, temporarily, to the news that came about when the rumor about Facebook going premium came about. It was something that people didn't want to accept because they didn't believe that it was worth it and that they would leave. It's the kind of service which didn't need such a payment model, to them, and perhaps this story could have eased the level of criticism earned.
If there was a need for online marketing strategies, I can tell you that YouTube could have used them before letting the initial news break. Why not showcase channels which are popular and that the general public loves? Wouldn't it also make sense to bring visibility to the features that people who pay are going to be able to make use of? It seems like the methods are simple for agencies like fishbat but not all entities can easily see them, for one reason or another.
I don't like the fact that YouTube is going to be hosting paid channels because I fear that the entire website will soon make the transition in a methodic way. While this is my opinion, I do think that there could be some benefits if the site plays its cards right. There are numerous video creators on YouTube and I think that having this payment option will allow them to gain more money and, thereby, provide better content. It's the kind of opportunity which should be approached carefully.
I don't believe that every channel is going to have people who enjoy them across the board but the fans exist. Maybe a paid service isn't that attractive to them but you should look at it from the videographer's point of view as well. They do not make money off of the films posted, meaning that the income has to come from somewhere. Not only are they able to be better supported but potentially motivated to make better material in the long run as well.
I also think that you should look at matters from how fans see things. I'd like to direct your attention, temporarily, to the news that came about when the rumor about Facebook going premium came about. It was something that people didn't want to accept because they didn't believe that it was worth it and that they would leave. It's the kind of service which didn't need such a payment model, to them, and perhaps this story could have eased the level of criticism earned.
If there was a need for online marketing strategies, I can tell you that YouTube could have used them before letting the initial news break. Why not showcase channels which are popular and that the general public loves? Wouldn't it also make sense to bring visibility to the features that people who pay are going to be able to make use of? It seems like the methods are simple for agencies like fishbat but not all entities can easily see them, for one reason or another.
I don't like the fact that YouTube is going to be hosting paid channels because I fear that the entire website will soon make the transition in a methodic way. While this is my opinion, I do think that there could be some benefits if the site plays its cards right. There are numerous video creators on YouTube and I think that having this payment option will allow them to gain more money and, thereby, provide better content. It's the kind of opportunity which should be approached carefully.
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