As a business owner or entrepreneur, you will come across people who wish you ran your business operations differently. While it does matter that you look at your audiences' or customers' desires and needs; ultimately, it boils down to what you want. In fact, it only matters what you want. If you would like work only on Mondays, and you choose to be closed every other day of the week, go for it and only work Mondays. With that, you need to realize that your income may drop because you choose to limit those work days; however, if that is what you want and you can live with the reduction of pay then it is your business.
On the flip side, you may find that you make more money by reducing your hours. If you have something people want, and the only day they could get their hands on it is on Mondays; they will come on Monday. Therefore, rather than a trickle of business all week, you might be slammed with business on Monday making the reduction of work days' worth it for your business! Some times in making a drastic change and showing a reduction of accessibility raises the desire to receive the service or product.
Along those lines, although you have employees, you cannot keep your business open more hours because you need to pay Betsy, your hypothetical employee. Either Betsy finds a supplemental job and sticks with you, or you pay her more for 1 day because you feel you need to have her, or she goes somewhere else. If you only want to work your business one day a week, find somebody who is on board with your vision. Whether it's Betsy or not, you need to create your business around you and not your employees.
Recognize that people will criticize you for setting your schedule regardless of the hours you set. You have to be immune to criticism. You are going to get criticized by people for everything the more successful you become. The criticism increases particularly when you start setting things up your way. That's okay that they talk. It's okay that they don't like you. Chances are they are not your customer anyway, so let them talk. It does not mean you are right, and they are wrong. On the contrary, they may be right, but this is the way you have decided to run your business, so do it your way.
If someone doesn't like it, that's fine. Personally, I have nothing against that person who criticizes the way I run my business, but we are still going to run the business this way because this fits my life. We're going to do it this way because it's my business, it's my life, and it's my time. Yes, I might deflect a couple possible customers by running my business this way, but I don't want customers that run my business and interfere with the way I want to live my life. I would rather attract customers who respect me, my time, and my business and who will accommodate my schedule to gain access to what I provide as far as services.
On the flip side, you may find that you make more money by reducing your hours. If you have something people want, and the only day they could get their hands on it is on Mondays; they will come on Monday. Therefore, rather than a trickle of business all week, you might be slammed with business on Monday making the reduction of work days' worth it for your business! Some times in making a drastic change and showing a reduction of accessibility raises the desire to receive the service or product.
Along those lines, although you have employees, you cannot keep your business open more hours because you need to pay Betsy, your hypothetical employee. Either Betsy finds a supplemental job and sticks with you, or you pay her more for 1 day because you feel you need to have her, or she goes somewhere else. If you only want to work your business one day a week, find somebody who is on board with your vision. Whether it's Betsy or not, you need to create your business around you and not your employees.
Recognize that people will criticize you for setting your schedule regardless of the hours you set. You have to be immune to criticism. You are going to get criticized by people for everything the more successful you become. The criticism increases particularly when you start setting things up your way. That's okay that they talk. It's okay that they don't like you. Chances are they are not your customer anyway, so let them talk. It does not mean you are right, and they are wrong. On the contrary, they may be right, but this is the way you have decided to run your business, so do it your way.
If someone doesn't like it, that's fine. Personally, I have nothing against that person who criticizes the way I run my business, but we are still going to run the business this way because this fits my life. We're going to do it this way because it's my business, it's my life, and it's my time. Yes, I might deflect a couple possible customers by running my business this way, but I don't want customers that run my business and interfere with the way I want to live my life. I would rather attract customers who respect me, my time, and my business and who will accommodate my schedule to gain access to what I provide as far as services.
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