4 Key Pillars of Marketing Success Online

Since 2000 the Internet has become the main media in doing marketing and promotions, and this trend will continue even in 2014 estimated the online marketing world will be dominated by the mobile web.

Market competition in the online world is now so great, I as a web consultant concluded that there are actually 4 Pillars of the Key to Success in Online marketing, namely:

Product

No matter how great you as an online marketer when you have a bad product will not work then you would become a boomerang for your own good name. From the product side we should pay attention to four things, namely:

1. Quality, we must have good quality stuff of course you have to dare to give warranty to such articles, if you dare to provide warranty then people will have more confidence to buy your product.
2. USP (Unique Selling Product), the products you sell should have a uniqueness, advantages or added value compared to other products, so you can give a reason why people should buy your product.
3. Reasonable Price, The products you sell have possessed a reasonable price, meaning that your selling price according to the value of the goods are contained, not only must be cheap but appropriate, even for goods that have a target market of upscale if you sell too cheap even they are suspicious.
4. Availability of Goods, you must have the adequate availability of goods so that if any buyer they do not have to wait too long to get the product, according to the survey generally the longest wait for someone orders the goods ordered through online is within 1 week

No matter how good your stuff and the good of your campaign if you can not give good service it is only a short time your business will die, 4 main things that must be considered in the ministry are:

1. Quick Response, you must serve your prospect quickly, certainly very costly if you have to serve your prospective buyers one by one over the phone for it on your website takes online chat facility and contact form for those who want to know more or intend to buy your product.
2. Delivery Service, you must use the best service and reliable delivery for your buyers, do not let you send damaged goods let alone lost in the journey. Once you let your prospective buyers, then they will easily pass through various online media that make your name down.
3. Payment System, you should make it easy for your prospective buyers in making payments, of course you can use a variety of existing payment facilities such as Pay Pal, and others.
4. After Sales Service, you provide good after sales service to your customers. Obviously if the products they buy broken, should you want to repair or replace the product. So they are satisfied with your service, and for those who are satisfied of course you can ask for testimonials that you can put your diwebsite, with the testimony will boost your confidence for prospective buyers.

Promotion Strategy

You must use the right marketing Strategy in marketing your product, there are 5 in the online marketing Strategy the best thing to do is:

1. Web 2.0, a website can sell anything if it has a high visitor we know that a website if you want to have a high traffic web 2.0 must use the system in which facilities are provided so that the visitors can interact within our website.
2. Search Engine Optimization, If someone wants to find or even buy something then they will look it up in search engines like Google, Yahoo, or MSN, for that we should optimize our websites so that our website address can occupy a good ranking in search engines.
3. Social Media Optimization, you can take advantage of Social Media in the online world such as: facebook, twitter, youtube to build a community with the theme of your brand products. Thus it would make your product known in the online community.
4. Affiliate Program, you can give a right for your customers to participate in selling our products and they have a code where the link happens if there is a purchase from the link is then automatically we will give a commission to those depending on the agreement we have with them.
5. PPC Campaign, PPC stands for Pay Per Click advertising means perklik costed. You can define a maximum budget for your monthly*PPC Campaign.

Maintaining Relationships

You should be able to maintain good relationships with your customers, so they'll buy it back to you, There are 4 ways to maintain good relations with them:

1. Member System, For those who have bought your product then you can give them the facility as a member, you can give a card member as a tribute to them and a Member Account where they can access specific pages within your website. Where we treat them special by giving special discounts on special days for them, for example: their birthday, wedding anniversary, and others.
2. Email Marketing / Newsletter, you can maintain your customers by sending an email whose contents regularly about something useful such knowledge or information about your products tips & tricks related to your product.
3. Special Promo, you have to hold a special promos and very good if you take advantage of moments of an ongoing example: Eid, Christmas, New Year, Valentine's day (Valentine), Halloween and others.
4. Reward Points, you can give points for every purchase made ​​your customers, where if they get a certain amount of points they can trade for prizes.