As technology advances, the way we sell products online changes and this is particularly true in the internet marketing world. Early sales letters may have been mainly text, and these have become fancy graphic packages supported by costly copywriters. One of the main problems is keeping up with all these advances; lately, it's the arrival of the video sales letter with which we need to deal with.
Making things even more difficult is the growing public awareness of these tactics; this let people to rapidly discover the true nature of a sales letter and click away from it. The good news is that there's another new sales strategy that's working very well to boost conversions these days - the "webinar", our subject here.
It's been long shown that the first thing you have to do is get prospects to feel they know you and trust you. This kind of trust is tough to come by because of the large numbers of competitors in most niches, and the willingness of many of them to offer dubious products and services with bogus claims about their usefulness. Of course, there are still a number of ethical marketers who offer good value but they need to have a medium where they can present this. For numerous Internet marketers, the webinar is an essential tool. What's a webinar? It's an online, live, invitation-only presentation held by the Multi Level Marketing product or service developer, or an associate.
Webinars are set for a specific day and time, and are live Internet events. The way the presentation normally goes is that the host shares lots of apparently very priceless tools and/or information, all the while developing trust and credibility. A number of webinars have more than one individual sharing the presentation duties based on their individual expertise and knowledge. Once the presenter has shown his expertise and gained your trust, you can expect some kind of special offer near the end of the webinar.
As a webinar can draw people from several different time zones worldwide, scheduling can be tough. For those who can't attend at the scheduled time, majority of presenters like to put a video replay of the event up online for viewing afterwards. One strategy to increase the number of folks who attend the live event is to offer something special to those who do, something beyond what will be available through the replays.
Encouraging folks who are unable to make it to the live presentation to view it at a later date and time is new to the webinar arena. Despite losing the benefits of live interaction, these webinar replays can be scheduled to run on a regular basis with very little effort from your end. This also lets you eliminate or take care of any glitches or errors that may happen during the live presentation.
No question about it -- webinars are a priceless tool for any internet marketer, and if you take the time to figure out the technology, you can look forward to more sales and conversions.
Making things even more difficult is the growing public awareness of these tactics; this let people to rapidly discover the true nature of a sales letter and click away from it. The good news is that there's another new sales strategy that's working very well to boost conversions these days - the "webinar", our subject here.
It's been long shown that the first thing you have to do is get prospects to feel they know you and trust you. This kind of trust is tough to come by because of the large numbers of competitors in most niches, and the willingness of many of them to offer dubious products and services with bogus claims about their usefulness. Of course, there are still a number of ethical marketers who offer good value but they need to have a medium where they can present this. For numerous Internet marketers, the webinar is an essential tool. What's a webinar? It's an online, live, invitation-only presentation held by the Multi Level Marketing product or service developer, or an associate.
Webinars are set for a specific day and time, and are live Internet events. The way the presentation normally goes is that the host shares lots of apparently very priceless tools and/or information, all the while developing trust and credibility. A number of webinars have more than one individual sharing the presentation duties based on their individual expertise and knowledge. Once the presenter has shown his expertise and gained your trust, you can expect some kind of special offer near the end of the webinar.
As a webinar can draw people from several different time zones worldwide, scheduling can be tough. For those who can't attend at the scheduled time, majority of presenters like to put a video replay of the event up online for viewing afterwards. One strategy to increase the number of folks who attend the live event is to offer something special to those who do, something beyond what will be available through the replays.
Encouraging folks who are unable to make it to the live presentation to view it at a later date and time is new to the webinar arena. Despite losing the benefits of live interaction, these webinar replays can be scheduled to run on a regular basis with very little effort from your end. This also lets you eliminate or take care of any glitches or errors that may happen during the live presentation.
No question about it -- webinars are a priceless tool for any internet marketer, and if you take the time to figure out the technology, you can look forward to more sales and conversions.
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