Thursday, November 28, 2013

Use Webinars To Boost Online Income

By Nicole Mendez


As technology evolves, how we sell products on the Internet changes and this is especially true in the internet marketing niche. Until recently, virtually all sales letters were primarily made up of formatted text. Nowadays, what we see are state-of-the-art graphics packages combined with top-level copywriting. One of the chief problems is keeping up with all these advancements; lately, it's the arrival of the video sales letter with which we need to deal with.

One more challenge that face internet marketers is the rising awareness of the public to all of these tactics and it has become tougher to keep prospective buyers from clicking away from what you are selling. Fortunately, there's another new sales technique that's working very well to increase conversions these days - the "webinar", our subject here.



It's been long established that the first thing you have to do is get prospects to feel they know you and trust you. As more people compete in the internet marketing niche, that trust has become threatened with the release of a few shady products and the claims that come with them. The challenge is, how can those of us who take pride in selling Multi Level Marketing useful products of proper value be heard amidst all the dishonesty and junk? For numerous online marketers, the webinar is an essential tool. A webinar is essentially an invitation-only online seminar or presentation held by a product seller or one of their associates.



Webinars are set for a specific day and time, and are live Internet events. The format normally takes the form of disclosing invaluable information that shows that the person presenting is knowledgeable and reliable. Often there is more than one presenter, with different folks presenting their varying areas of expertise. It's usual that towards the end of the webinar, an offer will be made to the participants and the conversions can be highbecause by that time there should be enough evidence of the value being demonstrated.

One problem with a live seminar is scheduling a time that fits everyone, since you could be presenting to a worldwide audience. It is possible to schedule more than one time for the live event but today it is typical to post a replay of the webinar for people who could not attend. One means to raise the number of people who attend the live presentation is to offer something special to those who do, something beyond what will be available through the replays.

Indeed, the idea of providing replays of live presentations is new to the world of webinars, and would seem to be a terrific idea. Even though these do not benefit from live interaction, you can have these set up to sell for you on a continual basis without the need for you to be there. This also allows you to eliminate or deal with any bugs or mistakes that may happen during the live presentation.

Obviously, webinars are a great new tool for most Internet marketers. Take the time to familiarize yourself with the procedures and you'll be well on your way to increased conversions and sales.




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