Tuesday, November 19, 2013

Use The Power Of Mobile Marketing For Your Business

By Stavros Georgiadis


You can approach mobile marketing as a full-time business, or you can just try it part time. Read the rest of this article to find the tips that have made others successful in mobile marketing and will work in your strategies, too.

Have a telephone number database to assist your mobile marketing efforts. Resist the temptation to merely accumulate a large volume of cellular numbers and incorporate them into your mobile marketing attempts. It is important to acquire permission from your potential customers & users before implementing any type of database with their personal information. This can be done either with a Web form or having the person text you with a given short code you gave them.

Keep mobile marketing content messages brief and to the point. They should immediately know what your message is and be able to absorb it quickly.

Use your mission statement to keep your efforts focused. Having the mission statement around will help you stay ethical.

Successful standalone mobile platforms need a home base. You should want people to visit your webpage or keep them coming back to it. Do not ever base everything completely on a mobile marketing campaign.

You will see a good rise in profits with mobile marketing. It allows you to tap in to the millions of potential customers that communicate primarily with their phones. Both of these are good ways to advertise and market your business. Bring your marketing efforts to the places your customers already are.

It is important to have your own dedicated short code. This can be expensive, but it protects your brand. It also allows you to have a little legal coverage.

Try using dedicated short code. Although it costs a bit more, it is a wonderful way to protect your company name. Doing this will also protect you legally.

A/B testing is a great tool you can use for mobile landing pages. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages. Create two different landing pages for your mobile site (A/B) and check to see which is more popular. It is key to choose the page that will be most functional for your mobile visitors.

Keep in mind that mobile users have a more difficult time navigating webpages. A mobile marketing campaign should be built on an intuitive and user-friendly platform that allows the user to view your messages on their mobile device. This can translate in pages that appear more simple to computer users. However, you want your site open for as many users as possible.

Do not overdo your use of mobile marketing, or customers may get annoyed. Apply your mobile marketing efforts respectfully and consistently to get the best results. Your efforts will likely reward you with increased sales and business growth.




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