Sunday, November 24, 2013

The Things You Need To Know About Facebook Marketing

By Stavros Georgiadis


Folks everywhere seem to truly love Facebook. This gives you the potential to reach millions of people about your business. If you wish to do this, the information contained in this article will prove helpful.

Incorporate professional and engaging posts on your Facebook page. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. Folks will have more respect for what you do if your tone stays professional.

One method for generating interest in your business is by having a giveaway. Try getting your customers to 'like' your site by giving them something for free. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

When you publish something on your website or other social media accounts, link to it from your Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

Make sure that you stay active answering the questions on your Facebook page. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Additionally, post a link to an article on your site if it can answer their questions.

A Facebook advertisement can be a good investment. You can alter your ad to your customer base to maximize profit. The number of ads will depend on your budget. And best of all, you are not committed long term. The ad can be paused, discontinued or deleted at any time.

You can offer prizes for Facebook "likes". You can gain a large amount of attention quickly by the use of the "like" button. Think about something exclusive and free when someone likes your page. It could be something everyone gets or even a sweepstakes. If the incentive is something that they value, they won't hesitate to click on that "like" button.

Always answer to the comments and questions people send you on Facebook. Thank them for contacting you, and give them a great answer. Share links to your site or FAQs page to help answer common questions.

Facebook is not necessarily the best place for your marketing. There are other social media platforms. As popular as Facebook is, not all cultures and age groups use it. Do sufficient research on your targets to understand which of the social media channels they use prior to beginning a campaign.

You don't want to be sharing updates that are not actually related to your own content. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. If you wish to share personal information, do so on your personal Facebook page.

In the end, many people follow the "trends" about Facebook marketing because they are lazy. Thankfully, this article isn't about trends, but solid marketing advice. If you put what you read here into practice, you'll notice an insane increase in conversion rates and profits.




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