Thursday, November 28, 2013

Improve Your Exposure Using These Viral Marketing Tactics

By Felix Solis


The viral video is an active fantasy of lots of IMers and individuals all over the world. Your site views can multiply by the millions when something like that goes viral. The biggest downside to viral marketing is that it is essentially unpredictable.

There is no real way to tell in advance, with any kind of certainty what will grab the eye of a video's viewers and encourage them to pass the online video on to the people they know. Internet buzz is quite real and as soon as it happens to you it can be a fantastic thing. Needless to say, having said all that, you can include some viral qualities to the videos you make. There are some strategies which were proven to work well again and again--all things that are equal when carried out correctly.



There are a lot of people on the net who are happy to do small things for you for a nominal fee. This is something which you can take advantage of. Truly, you are only restricted by your creativity. What some clever entrepreneurs do is use these small armies of people to do things like help a promotion grow to be viral through various social bookmarking sites. It is not difficult to figure out what is occurring with this one. Many IMers use this very effectively to add a little push to their new efforts.



A lot of people enjoy entering competitions because they love to win things. Way before the world wide web ever came along, in fact many decades before, people cherished contests. I believe it is something in human nature, and perhaps it has to do with winning as well as the thrill of entering. It's super easy to start a contest of your own and run them through your websites and social media pages and also anywhere else you'd like to run them. Like in other areas, the way you approach this is entirely your decision and you can be as innovative as you would like to be!

Some internet marketers use Facebook in underhanded ways to get fans to their internet pages. They might use contests to get individuals to "like" their pages as well as status updates. This is very effective, but you have to wonder just how valuable those fans are in the longterm. It is one thing for an individual to become a fan since they sincerely like you or your content. But if it is to basically join a sweepstakes we are not sure about the life-time value of that person. Before you use this technique, give it some real and genuine thought and contemplation.

Giving away a product or service for free is definitely a great way to get this to happen for you. For instance, maybe you have written a fantastic ebook or some fantastic software. The viral method is to offer something equivalent for free and allow people to market it or give it away.

This continues to be a great way to maximize your exposure and establish your list. You'll really want the content to have viral components to it but it doesn't need to be super fancy to be effective.




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