Thursday, November 28, 2013

How To Address Criticism In Online Marketing

By Erica Peterson


It's actually a myth that an organization can be 100% loved and adored. This is true for brick and mortar and online organizations. It does not matter how good your organization is, you are always going to have to face naysayers.

It's exactly how you deal with the criticism when you find it that matters. This is particularly crucial to do when you do your business on the internet -- where people do not have a lot of chances to connect with you personally to counteract the criticisms they read. So here's what you need to do.



Reply to the www.5linx.net criticism as soon as you can. Do not underestimate how important this is. Don't just let a negative critique sit somewhere and not respond to it. If the review was published in a public discussion board, respond to that same thread and thank the person for his or her feedback.



State that you'll consider the matter and then ask for permission to contact the person privately. This demonstrates to people that your first concern is making the best product possible and that you don't respond terribly to critiques. It will earn you a lot of respect.

Actually take at least a few minutes checking out the complaint and determining whether or not you need to do any kind of fixing. Everybody knows how to tell trolls and honest criticism apart. "You suck" is not going to need a reply.

"I ran into a 404 page" or "The formatting is messed up" are things that you are going to have to resolve. Check everything out and if the change is something you'll need (or would like) to make, make it. This proves to others that you're paying attention and will act when action is needed.

All your replies have to be individualized. If you modify something according to a criticism launched by someone specific, let that person know that you've altered things to make them a lot better. It's also good to put up a post or a reply in the message board that says, essentially, the same thing.

That proves to everyone that you can take constructive feedback without getting angry. It also indicates to them that you're going to work as hard as you need to work to give them what they want. This is good, even though you may decide against making modifications people have asked for. Inform them that you checked things out but decided not to act. Then explain the reason you did that.

Try to remember that, beyond anything else, the manner in which you respond to critiques is all about taking care of your reputation. It's very petty to fire criticism back at someone just because they've criticized you. If you pay no attention to peoples' criticism and try to insist that it is all great, you are going to look like you don't understand your own business all that well.

Keep your ego under control. People are certainly not attacking you as a person (hopefully). They basically had a less than great experience with your offer. You should make your product better so they will not have the same experience later.

How you deal with feedback tells people lots about both you and the business you are running. Keep positive with it as well as you could!




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