Saturday, June 8, 2013

Starting A Profitable List And Using Email Marketing To Build Your Business

By James Kupe


If you are like most people trying to make money online, you are probably wondering about the best way to use email marketing to grow you business. Email is STILL the most powerful form of online communication, despite all the hype around social media, Facebook and Twitter. If you don't understand how to use email to promote your business, you are going to make a lot less money than you could be making.

Using email really is a great way make more money your business, because in the old days, we couldn't follow up with prospects and do automated marketing sequences for virtually no cost.In order to follow up with your prospects back then, your options were to call them on the phone, write to them, or visit them in person. Then you had to try to track everything on some kind of database so you knew where everyone was in the followup sequence.

But now you can use an autoresponder and program a sequence of messages that go out automatically. Your readers get a new message every day or every few days in the exact order you want them to be received. And you can sequence the whole thing one time and it automatically runs in the background.

Here's how to set up your email marketing system so it works for you day in, day out, on autopilot -

Step 1 - If you haven't done so already, sign up for an autoresponder and create your account.

Step 2 - Sit down with a piece of paper or an open Word document, and write out the kind of conversation you'd love to have with your prospects if you could personally visit their home every few days. You should design your messages as a way of building a relationship with your readers, and showing them why your product or service can help them solve their problem.

Now obviously you're not going to be able to get feedback and answer your reader's questions on the spot, so you are going to have to imagine the questions they would have, and answer all of them in your email sequence. So, script out that conversation, and write a series of autoresponder messages that build a relationship just like you would do in person.

Step 3 - The most important part of successful email marketing is doing it RIGHT NOW. If you don't sign up for your autoresponder account, and don't take a couple of hours to script out your messages and get them prepared right now, then you're probably never going to do it.

You should think of every person who joins your email list as more money in the bank. Each day you wait you are losing money. So go and do this right now, while you are thinking about it. Get an autoresponder if you haven't done so already, and start creating your email sequence right now - you'll be so happy you took this step towards growing your business.




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