In the not too distant past, when an individual decided to find out more information about a business or service, they usually 'Googled' the business, and all was well and done. However, today there is another option, custom Facebook fan pages for business promotion.
Facebook landing pages are a form of social media savvy that has proven to result in positive outcomes for larger businesses. With more than 800 million possible Facebook users, with an extra 50% active online on any given day, Facebook has emerged as the No.1 method for business advertisements. Many larger companies such as Coca-Cola and Starbucks all have Facebook profiles, or Facebook landing pages. However, the million-dollar question for smaller businesses is "can they afford to go all-out via advertising on Facebook!"
Nearly any big company today such as Nike or Ralph Lauren, have Facebook landing pages. In spite of this "big business" take over, small businesses are catching the hint.
Even so, the most urgent concern for small businesses is "whether their budget can stretch for advertising on Facebook or not!" So far, statistics show that this may be a smart small business move. Stories abound about small companies that have created custom Facebook fan pages for business, showing an increase in revenue by 50%. Success stories with such large monetary returns show the effectiveness of a social medium like Facebook.
However, a few small business proprietors were not pleased with their Facebook campaigning efforts. The trick behind a beneficial Facebook business campaign is to comprehend the vibrancy of the medium. Once the correct method is discovered, there's no reason for a small business not to take a chance. A company shouldn't "break the bank" when they first begin advertising on Facebook. A small amount allocated to such an endeavour should suffice in the beginning stages. Facebook gives small businesses the opportunity to create specific packages catering to their target audience, times when they want the advertisement to appear, and how much they want to spend, whether pay-per-click or in volume.
In comparison to various online advertising forums, Facebook is perfect for publicizing events, blogs, websites, and numerous other activities that may capture the public's attention. In these cases, Facebook has features that permit the user to select who they will allow their information to be exposed to. In addition, marketers can sift through the Facebook passageway, and pinpoint their target audience. Furthermore, it has been stated that Facebook has more traffic inflow compared to Google, which is an advantage for marketers.
Subsequently, the advertisement word restrictions on other networking sites are not as "business friendly" as Facebook, thereby granting more promise of media success. Even though Facebook users are directed more towards socializing, sharing photos, and planning special events, by positioning an image with an attractive introduction sentence to their Facebook advertisement, any person can advertise their website, page or event.
Overall, Facebook is great for small companies because of its economical affability and the exposure a small business can receive due to the larger target audience. Conversely, the efforts for advertising put into Facebook should be taken seriously. In the end, this will save time, money and disappointment.
Facebook landing pages are a form of social media savvy that has proven to result in positive outcomes for larger businesses. With more than 800 million possible Facebook users, with an extra 50% active online on any given day, Facebook has emerged as the No.1 method for business advertisements. Many larger companies such as Coca-Cola and Starbucks all have Facebook profiles, or Facebook landing pages. However, the million-dollar question for smaller businesses is "can they afford to go all-out via advertising on Facebook!"
Nearly any big company today such as Nike or Ralph Lauren, have Facebook landing pages. In spite of this "big business" take over, small businesses are catching the hint.
Even so, the most urgent concern for small businesses is "whether their budget can stretch for advertising on Facebook or not!" So far, statistics show that this may be a smart small business move. Stories abound about small companies that have created custom Facebook fan pages for business, showing an increase in revenue by 50%. Success stories with such large monetary returns show the effectiveness of a social medium like Facebook.
However, a few small business proprietors were not pleased with their Facebook campaigning efforts. The trick behind a beneficial Facebook business campaign is to comprehend the vibrancy of the medium. Once the correct method is discovered, there's no reason for a small business not to take a chance. A company shouldn't "break the bank" when they first begin advertising on Facebook. A small amount allocated to such an endeavour should suffice in the beginning stages. Facebook gives small businesses the opportunity to create specific packages catering to their target audience, times when they want the advertisement to appear, and how much they want to spend, whether pay-per-click or in volume.
In comparison to various online advertising forums, Facebook is perfect for publicizing events, blogs, websites, and numerous other activities that may capture the public's attention. In these cases, Facebook has features that permit the user to select who they will allow their information to be exposed to. In addition, marketers can sift through the Facebook passageway, and pinpoint their target audience. Furthermore, it has been stated that Facebook has more traffic inflow compared to Google, which is an advantage for marketers.
Subsequently, the advertisement word restrictions on other networking sites are not as "business friendly" as Facebook, thereby granting more promise of media success. Even though Facebook users are directed more towards socializing, sharing photos, and planning special events, by positioning an image with an attractive introduction sentence to their Facebook advertisement, any person can advertise their website, page or event.
Overall, Facebook is great for small companies because of its economical affability and the exposure a small business can receive due to the larger target audience. Conversely, the efforts for advertising put into Facebook should be taken seriously. In the end, this will save time, money and disappointment.
About the Author:
We build Facebook sign up apps allowing you to build your Facebook fans and convert more of your audience into paying customers using your Facebook page. If you want to learn more about how to reach your customers visit our web site and try the Like It! free trial.
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