Sunday, May 26, 2013

MLM Tools: Which Are Must Haves?

By Ken Acree


Do you really need to use MLM tools in order to grow your Network Marketing business? Let me ask you this: Do you want to save time, make more money, and differentiate yourself from the competition? The fact of the matter is that the right tools will make all the difference in the world, if you plan to give Multi level marketing a legitimate shot.

There are hundreds, if not thousands of different options available, but tools can basically be categorized in 2 different ways. You have the narrowly focused tools provided to you by your company (usually at a fee), and you have those that are provided by outside vendors and are much broader in scope.

Does your Network Marketing company have a sizzle product? If so, then the first tool you should consider keeping on hand is sample product. You don't want to give away the store, but sometimes $3 spent on a giveaway can yield thousands of dollars in profits. That is if you follow up correctly.

Brochures, CDs, and DVDs are more common examples of MLM tools. Your company likely has a side business selling these sort of promotional items to you and your organization. These promote your company and its products specifically.

Unless they are operating out of a cave, I would imagine that your company provides you with some sort of replicated website. These have some use, but are very narrow in focus.

If you spend very much time promoting your MLM business, you will quickly begin to explore the tools options outside of what your company offers. Sometimes, as good as your company may be, they may not have the best systems in place because they are focused in other areas. You may want to produce your own stand alone website. If you do, you will also need a lead capture program in place so that you will be able to appropriately follow-up with prospects.

In order to follow up, you will need to decide whether you want to do everything manually or use an autoresponder. If you value your time and like to earn more money, then an autoresponder is the way to go.

One of the things you should always consider when researching which MLM tools are best is: what are the leaders using? If you follow the same system and use the same tools as the leaders, then there is a great chance you will experience the same level of success. There is no reason to reinvent the wheel.




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