Monday, May 6, 2013

Marketing Clothing On The Internet Without An Inventory

By Bruce Johnson


Here is a guide to assist you when you are looking to start an online clothing business. It will help you to understand the correct steps to take to start this business, how to create enough revenue, and how to keep the business running. Follow these steps to ensure a successful business.

Use of better quality pictures and a vividly describing language sell apparel and services much quicker. With this in mind you can select clothing that are slow sellers and apply this technique, you may be amazed by how fast they will sell.

While great pictures and descriptions of your apparel product are important to have, try searching for reviews of your apparel on sites such as YouTube. Being able to embed positive reviews in video form is a unique way to reassure your customer that they are buying a great apparel product.

Increase the reputation of your site and your apparel by getting good customer reviews based on fast reliable service. Make sure customers view you as honest and your apparel as quality apparel. Remember online auction sites are good for this. Most of them allow buyers and sellers to post reviews, this can greatly help your business.

Build loyal customers with rewards points. For every dollar spend they receive points toward their next purchase. Applying the rewards immediately is putting you ahead of your competition. This will give your customers another reason to shop only with you.

Have your website running all the time; this is part of being consistent. Some prefer to have their own free website but most businesses prefer to be hosted by the online clothing business platforms and let their sites operate under an umbrella. Third party service providers are ideal for you especially when you are new in the market and trying to establish yourself.

Don't place too many links on your site. The less clicks that it takes for a customer to purchase an apparel product, the more likely the customer will actually make a purchase. While a single-page checkout isn't always an option, you want to make sure it is as minimal as possible to make things easy on your customer.

Having a service rating functionality to allow your customers to share their experiences with your company is also a great idea, but beware as sometimes customers do not always give you are fair hearing if things don't go perfectly and issues are not rectified immediately, for whatever reason.

Consider investing in customer service. This allows you to relate to your customers and truly understand their needs or concerns. Outsourcing customer service can be quite affordable with the right company and can drastically improve business.

Always post a list price higher than the price you are willing to take. Most people will want to negotiate at least some, and at least a few will attempt to cut your price dramatically. Be prepared for any and all offers. However, by setting your price higher than your minimum, you leave some flexibility and allow for reasonable attempts to haggle.




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