Advertisers tell us that, normally, a company or person just has 30 seconds to get their point across to the customer. They know that a single 30-second message can make or break a company. Timing, placement, and delivery of the message are crucial to the success and effectiveness of the ad. Billions of dollars are spent each year by companies trying to create, place, and deliver a message that we, the consumer, won't ever forget. Companies themselves fully understand they cannot succeed unless the consumer remembers their message and associates it to a desirable feeling. Because if we don't know who they are, we more than likely will not buy their product. And if we don't purchase their product, they certainly wil not make a profit. And if they do not make a profit, they'll eventually go out of business.
You're no different from a business. You can't take control of your career if nobody knows who you are and can't remember what you do for a living. If nobody knows who you are, they can't help you. Even if somebody knows you, but they can't remember what you do, they can't help you. And if no one is helping you on a consistent basis, your career will eventually go out of business. Just like a business, you need to make a profit to survive. And contacts are your profit center. So let us show you how to develop a commercial that you could use to launch your business (you) and position yourself in the minds of current and future contacts. The 7-Second Commercial. When meeting someone, your goal is to give a potential contact just enough information to pique their interest so they will want to ask you for more information. For example, rather than saying, "My name is John Doe and I'm a stockbroker with Company X," you should say, "My name is John Doe and I work for Company X. I help people create and maintain financial independence." The second statement piques the listener's interest, and usually will prompt the person to ask, "How do you do that?" Tailor this same format to your own individual situation.
Below are examples of seven-second commercials for various professions. Why only seven-seconds? Because that's all you need to pique someone's interest. Unlike a 30-second television or radio commercial that tries to prompt you to buy, all we're trying to do is get the listener to ask for more information. The seven-second commercial is quick, simple, and effective.
* Accountant: "I keep Uncle Sam off people's back." * Account Executive: "I take care of people's business so they don't have to." * Advertising Executive: "I help people achieve their dreams in 30-seconds or less." * Architect: "I design and build people's dreams." * Attorney: "I help people find justice in all the right places." * Computer Programmer: "I help successful people automate their lives." * Banker: "I guard people's money." * Counselor: "I give hurting people a shoulder to cry on." * Dentist: "I help people brighten their smiles." * Financial Planner: "I help people achieve financial freedom." * Executive Director (nonprofit): "I help those who have trouble helping themselves." * Insurance Agent: "I help families have a secure future." * Journalist: "I give people's words a life of their own." * Manager: "I help workers live up to their potential." * Mortgage Broker: "I help finance people's dream homes." * Personal Trainer: "I help people shape up before they ship out." * Physician: "I give people a reason to live." * Professor: "I educate and motivate America, one student at a time." * Psychiatrist: "I help people help themselves." * Real Estate Agent: "I help people find their dream home." * Public Relations Professional: "I help people create an image they can't live without." * Sales Trainer: "I teach sales professionals how to triple their sales in half the time." * Salesperson: "I help people find what they want at a price they can afford." * Web Page Designer: "I help people put their business on the Internet." * Travel Agent: "I help people with all their travel needs."
The secret to developing a good seven-second commercial is to be creative and have fun with it. Try this out: Now it is your turn. All you have to do is fill in the blanks and begin using your commercial: My name is (your name here), and I work for (your company or business name). I help people (make a desirable benefit). That's it! It is really that simple. Feel free to use any of the examples mentioned above as a guide. Imitate, modify, or re-create it anyway you like. Just do it and use it! Remember, you goal isn't to sell, it is to get the listener to ask you for more information. If the listener does not ask, "How do you do that," then your commercial is not strong enough. Try it on your friends before you unleash it on the world.
You're no different from a business. You can't take control of your career if nobody knows who you are and can't remember what you do for a living. If nobody knows who you are, they can't help you. Even if somebody knows you, but they can't remember what you do, they can't help you. And if no one is helping you on a consistent basis, your career will eventually go out of business. Just like a business, you need to make a profit to survive. And contacts are your profit center. So let us show you how to develop a commercial that you could use to launch your business (you) and position yourself in the minds of current and future contacts. The 7-Second Commercial. When meeting someone, your goal is to give a potential contact just enough information to pique their interest so they will want to ask you for more information. For example, rather than saying, "My name is John Doe and I'm a stockbroker with Company X," you should say, "My name is John Doe and I work for Company X. I help people create and maintain financial independence." The second statement piques the listener's interest, and usually will prompt the person to ask, "How do you do that?" Tailor this same format to your own individual situation.
Below are examples of seven-second commercials for various professions. Why only seven-seconds? Because that's all you need to pique someone's interest. Unlike a 30-second television or radio commercial that tries to prompt you to buy, all we're trying to do is get the listener to ask for more information. The seven-second commercial is quick, simple, and effective.
* Accountant: "I keep Uncle Sam off people's back." * Account Executive: "I take care of people's business so they don't have to." * Advertising Executive: "I help people achieve their dreams in 30-seconds or less." * Architect: "I design and build people's dreams." * Attorney: "I help people find justice in all the right places." * Computer Programmer: "I help successful people automate their lives." * Banker: "I guard people's money." * Counselor: "I give hurting people a shoulder to cry on." * Dentist: "I help people brighten their smiles." * Financial Planner: "I help people achieve financial freedom." * Executive Director (nonprofit): "I help those who have trouble helping themselves." * Insurance Agent: "I help families have a secure future." * Journalist: "I give people's words a life of their own." * Manager: "I help workers live up to their potential." * Mortgage Broker: "I help finance people's dream homes." * Personal Trainer: "I help people shape up before they ship out." * Physician: "I give people a reason to live." * Professor: "I educate and motivate America, one student at a time." * Psychiatrist: "I help people help themselves." * Real Estate Agent: "I help people find their dream home." * Public Relations Professional: "I help people create an image they can't live without." * Sales Trainer: "I teach sales professionals how to triple their sales in half the time." * Salesperson: "I help people find what they want at a price they can afford." * Web Page Designer: "I help people put their business on the Internet." * Travel Agent: "I help people with all their travel needs."
The secret to developing a good seven-second commercial is to be creative and have fun with it. Try this out: Now it is your turn. All you have to do is fill in the blanks and begin using your commercial: My name is (your name here), and I work for (your company or business name). I help people (make a desirable benefit). That's it! It is really that simple. Feel free to use any of the examples mentioned above as a guide. Imitate, modify, or re-create it anyway you like. Just do it and use it! Remember, you goal isn't to sell, it is to get the listener to ask you for more information. If the listener does not ask, "How do you do that," then your commercial is not strong enough. Try it on your friends before you unleash it on the world.
About the Author:
James Malinchak, Showcased on ABC's Hit Television Show Secret Millionaire, is considered by many industry experts as the World's #1 Big Money Speaker Coach and Trainer. For Free of charge Video Trainings concerning how to get money to speak and the way to turn into a inspirational speaker, check out http://www.millionairespeakersecrets.com/.
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