Tuesday, May 7, 2013

Effective Ways To Market Your Business By Selling Hats

By Charlie Carin


Here is a guide to assist you when you are looking to start an online hat business. It will help you to understand the correct steps to take to start this business, how to create enough revenue, and how to keep the business running. Follow these steps to ensure a successful business.

You can be creative with your sales but make sure you associate them with something like Christmas or spring. It will help customers to remember them and they will keep coming back each year. Think of your own names and types of discounts but remember they have to relate to a day or season.

Don't fall for online scams. When considering a legitimate online hat business opportunity, don't fall prey to the thousands of online scams that are out there. If it sounds like the opportunity is too good to be true, it most likely is.

Maintain accurate inventory. It will portray a bad picture if you do not know what remains in your stock, for customers to make the purchase only for you to get back to them telling them that the hat product they have just ordered is out of stock. Accurate records will save you and your customers valuable time.

It may not be in your business' best interest to pay for getting advice. The internet holds a lot of information that you can get for free and often times your friends may be knowledgeable in the subjects you need help in.

Be responsive to international emails and call to avoid making the customers isolated. If possible keep a customer service manual and have you FAQ's in different languages for international customers. PayPal system can be useful to approach international market.

Your website should be simple enough for people to navigate without much hustle. If people get stuck on your site, they are very likely going to exit and not come back. Check to make sure that the layout is good, with clear links and pages are not cluttered, for easy navigation around the site.

Apply a discount to all hats for sale as if they are on clearance. Compare the lower price to the manufacturer's suggested retail price. The customer finds value in this, especially when the look at other competing websites with higher prices

A website's 'storefront' is dictated by what happens behind the scenes. You want the customers to experience as little confusion and frustration as possible. This means going the extra distance when it comes to customer service. This kind of mentality will encourage repeat business from a customer. Use whatever tools you can to provide quick and friendly operations.




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